Alisdair Pettigrew, Equity Partner


Alisdair has pioneered the development of powerful and farsighted public relations platforms in the transportation, energy and environmental sectors, achieving major breakthroughs in reputation for clients and influencing policy on key industry issues.

He came to communications from a successful decade in journalism and as publisher with Informa and Petromedia. He is co-founder of Blue Communications, an agency whose mission is to bring new strategic intelligence to reputation management and public affairs in industries that must alter perceptions of their economic and social value.

He is a senior advisor to Sir Richard Branson’s Carbon War Room NGO and an expert contributor to media and analysts on maritime and aviation developments.

He combines outstanding media and opinion former communications skills with the rare ability to originate and develop new vehicles for ideas, research and evidence on compelling issues to give clients ground breaking opportunities through many channels.

Nick Blythe, Equity Partner


Nick is an expert in reputation building. His approach is to focus on the ethos and true strengths behind brands, to craft campaigns that win not just visibility, but credibility and trust; trust that can be converted into action to enhance and protect enterprise value.

He has achieved major success for clients – both established market leaders and emerging companies – launching, building and managing brands and reputations through all channels to all stakeholders, often in sectors where the conventional preference for a low profile has been overtaken by world events.

He learned his skills in corporate communications consultancy Landmark in the late nineties and then in-house with Energis. He joined leading branding agency Propaganda as a director and latterly as a shareholder, from where he formed Blue Communications, with co–founder Alisdair Pettigrew.

Peter Boyd, Senior Advisor


Peter spent over ten years working for the Virgin Group, including stints in New York and Johannesburg, where he served as CEO of Virgin Mobile South Africa. 

From 2009 to 2014 he served as Chief Operating Officer for Carbon War Room, an independent global, non-profit that seeks to accelerate entrepreneurial solutions to profitable, ‘gigaton-scale’ reductions in carbon emissions. In this role, he oversaw strategy development and implementation across the three core elements of Carbon War Room: Research & Intelligence, Network Engagement & Communications, and Active Operations. Peter was integral to the launch of Carbon War Room, serving as launch director from finalisation of the initial concept with Sir Richard Branson and fellow founders in early 2009. 

Peter also served as until 2014 as Expert Chair of the Energy Efficiency Deployment Office (EEDO), within the Department of Energy and Climate Change. Peter started his career at McKinsey & Company.

Peter holds a BA (honours) from Oxford University in philosophy, politics and economics.


Amie Pascoe, Equity Partner


As well as taking a leading role in shaping the development of BLUE and its team, Amie has overall responsibility for managing and protecting the reputation of her clients. She is responsible for the strategic direction and tactical implementation of international accounts including container shipping line, United Arab Shipping Company, maritime software house, NAPA, asset protection and control expert, Kittiwake Group, and lubricants provider, Castrol.

With 12 years of corporate communications experience, Amie has managed international campaigns across diverse industries, with the past five years wholly focused on shipping and marine, energy and offshore. This has enabled her to develop in-depth understanding of the issues and challenges that drive these marketplaces, as well as an influential network of stakeholder contacts.

Before joining BLUE at the beginning of 2009, Amie worked at brand consultancy Propaganda developing and delivering strategic communications programmes for clients including Clipper Logistics Group, Cert Octavian, Christian Salvesen, Shell Marine Products and Shell Services. She started her career at Citigate Dewe Rogerson.

Julian Kidger, Equity Partner


Julian qualified as a chartered accountant in 1993 while at Robson Rhodes, a leading accountancy practice in the UK. He moved from public practice into the commercial sector in 1995, taking up the position of finance director for London-based television production, live theatre, promotions and agency business Qdos Entertainment Plc. Over the next ten years, the company expanded into one of the largest broad-based light entertainment and leisure businesses in the UK.

Specialising in fundraising and mergers and acquisitions, Julian has carried out numerous consultancy contracts for similar businesses within the UK.